LeadLine Privacy Policy
Last updated: [DATE]
LeadLine, operated by Lumara Systems ("we," "us"), provides a 24/7 AI phone receptionist and lead app for tree-service businesses. This policy explains what we collect and how we use it. It's written in plain English on purpose.
Information we collect
- Business account info — your name, business name, email, phone, hours, and service details, so we can set up and run your receptionist.
- Caller / lead information — when someone calls your business line and our system answers, we capture details the caller provides: their name, callback number, the service they need, and a summary of the call. This is your lead data.
- Call and message records — call metadata (time, caller ID) and the text of any SMS conversations the service handles on your behalf.
- Usage data — basic logs and analytics needed to operate and secure the service.
How we use it
- To answer your calls, capture leads, and notify you (in the app, by email, and—if enabled—by text).
- To provide, maintain, secure, and improve the service.
- To contact you about your account, billing, and support.
We do not sell your data or your callers' data.
Service providers
We use trusted third parties to deliver the service and share only what each needs to do its job: voice handling (Retell AI), messaging (Twilio), email (Resend), business/listing data (Google), and cloud hosting and database (Vercel, Supabase). Each processes data on our behalf under its own terms.
Your data is yours
As our client, you own your business and lead data. You can request an export or deletion of your data at any time. When your account ends, we retain data only as long as needed to provide the service or meet legal obligations, then delete it.
Security
We protect data with industry-standard measures including encryption in transit and access controls. No system is perfectly secure, but we work hard to keep your information safe.
Callers' privacy
When our AI answers, it identifies itself honestly as an assistant for your business if asked. It captures only what's needed to pass the lead to you. It does not provide quotes, diagnoses, or emergency services.
Changes & contact
We may update this policy; we'll post the new date above. Questions? Email privacy@lumara.systems.